I worked for Amazon Game Studios only for a short time. But one of the things that I learned there and still take with me is the “Working Backwards” process.

Trying to prove the effectiveness of a marketing tactic or campaign can be difficult. Try these methods!

Set goals that can be accurately measured. Without measurable goals, a games growth is left to chance.

Understanding how your game stands up against its competitors is great but knowing what action to take from that understanding is where the process really gets interesting

Is your UA team getting credit for re-acquiring players with new player acquisition spending?

Brand recognition and affinity have a direct correlation to price sensitivity -

Publishers, whether on the boutique side or the AAA side, have a set of services that they provide—nothing more, nothing less. A List Games, on the other hand…

You created a concept for an indie game, poured blood, sweat and tears into it, and you’re ready to take it live. For anyone to ever know about it and play it, you must market it. The first step…

The world has changed radically. And no, we’re not talking about COVID-19.

With everything now discoverable, measurable and available in real-time…

In the world of performance user acquisition (UA) for games, where does television spend fit? Is it useless? Does it drive installs? Awareness? Lower your cost per install (CPI)?

I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally launched in 2011 as a digital game publisher.