Let’s Talk About Publishing Games
How Much Does It Cost To Market A Game?
You created a concept for an indie game, poured blood, sweat and tears into it, and you’re ready to take it live. For anyone to ever know about it and play it, you must market it. The first step…
When Should Video Game Marketers Invest In TV?
In the world of performance user acquisition (UA) for games, where does television spend fit? Is it useless? Does it drive installs? Awareness? Lower your cost per install (CPI)?