Honesty is the Best Policy
A List Games founder Steve Fowler discusses how transparency and authenticity are key to video game marketing and engaging with gamers
Who we are
A List Games is redefining game publishing for a redefined game market. We find players in a disrupted, fractured marketplace that sees too many excellent games go undiscovered. We are expert game publishers with a track record of launching more than 300 hit titles and 25 years of experience in the game industry. We help developers achieve exponentially greater revenue by shouldering the burden of publishing and marketing and allowing them to focus on one thing: their game.
About Us.
It’s all about breakthrough creative and predictive results. See how we create genuine connections between brands and gamers by establishing two-way conversations built on storytelling.
Great games are getting left behind.
The market is fragmented
Clutter, competition, and noise multiply on every platform every day. Gaming-as-a-service continues to grow, and core games must talk to multiple audiences.
The market is disconnected
Demand is booming for premium digital and mobile games, indie development targeting these markets is flourishing, yet a lot of good games are getting left in the lurch, falling well short of their market potential.
Marketing is the solution
Even the best games need creative, strategic and expertly executed go-to-market and sustaining campaigns to build and keep an audience. A List Games solves these problems with a new approach.
As a venture launched by the Ayzenberg Group, A List Games has wholesale access to every resource and service needed to successfully launch and scale a video game.
“Ayzenberg is THE organization with whom the world’s best gaming companies engage to launch and grow blockbuster game franchises”
What we do
No shelling out. No selling out. Our partnership model is an alternative to traditional publishing deals. We offer fair deal terms and don't ask for IP. Our compensation is tied to your game's performance. And it's your game, your creativity. We're here for the business end of things.
Whatever our publishing solution, it’s going to be designed from the ground up for you and your game.
We don't put a heavy burden on developers or ask for IP rights. We look for people who don’t need dollar one, are accomplished professionals and don’t like the tiresome production oversight traditional publishers require.
Self-publishing? Working with distributors or other partners? We're not like other publishers in that we’ll consider any game in need of publishing expertise if we believe it has potential to be a hit. Grassroots campaigns generate grassroots returns. A List Games will get your title to the audience it deserves.
Team
Led by passionate people with backgrounds in marketing and development at both the developer and publisher level, we have more than three hundred hit game titles in our collective portfolio.
For strategic leadership, our brain trust hails from Xbox, EA, Blizzard, Riot Games and FoxNext. We also have strong relationships in place throughout the industry, including development services companies capable of Q&A, Localization, Customer Service, Monetization and Production.
Eric Ayzenberg
For over 25 years, founder of Ayzenberg Group, Eric Ayzenberg has been shaping the direction of brand storytelling in social, digital and influencer marketing while creating innovative media communication solutions for some of the biggest and gaming brands in the world like XBox
Steve Fowler
Steve Fowler is a 24-year veteran of the interactive entertainment industry. He has been responsible for crafting the brand image and publishing strategy of some of the most successful and influential video games in the industry including Halo, Hearthstone and Marvel Strike Force.
Tom Frisina
Tom has spent his career helping indie game developers achieve more. EA Partners, which he founded within Electronic Arts in1997, was the industry’s companywide effort to serve independent developers and has generated more than $14B of revenue since its inception.